Some of you may have seen that we recently became an accredited B Corp here at Doppler. It was almost a year to the day that we received our accreditation, and what a whirlwind that year was! We learnt so much through the application process, and now we're absolutely delighted to be part of such a massive force for good in the world of business.
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Here at Doppler, we’re very grateful to be surrounded by inspiring, wonderful women, and to celebrate International Women’s Day this year, we wanted to shout about those women. But there were so many that we felt that just one day wasn’t enough, so instead of just one post on 8th March, we dedicated all of March to celebrating inspirational women.
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We could talk all day, and probably all night, about ethics, values and what we believe to be true. So, condensing it all down into an 800-odd word blog post was pretty tricky, but we hope it gives you a sense of what we believe in and Doppler’s guiding principles.
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Over the last 18 months, many of us have had to adjust and switch up our place of work. With more of us than ever now working remotely and the climate crisis regularly making the headlines, have you found yourself wondering how to ensure that you're making the best eco decisions whilst working from home? Then you're in luck! Read on for some handy hints and tips to help you be eco-friendly whilst working remotely.
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Practicing Mindful Marketing means that as marketeers and humans we take responsibility for the way in which we promote products and services. That we think about values and purpose, not just profit and growth and we pause and breathe before we react.
For decades, marketing has not had the best reputation and has (in many cases) become a murky cesspool of cheap incentives, urging customers to buy more of what they don’t need. Breakthroughs in understanding psychological behaviour have seen a rise in manipulative emotional tactics used by the old-school press and ‘new wave’ social media moguls alike; it is the playground of real-life Don Drapers and Mad Men the world over.
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Here at Doppler, we’re all about doing good. We want to do good in the world, we want to help others feel good, to reach their dreams of doing good and in turn, share that with the world. We believe that if we’re getting to reach our dreams and generally, hang out doing work and creating things that make us feel amazing and sharing that with others, then the world would be a better place.
That was all a lot of ‘goods’! But we mean it, we want to help shape and create a world that feels good. And we do this by supporting social enterprises, B Corporations, and artists of all kinds to reach their dreams. This might be through sharing information about fundraising, supporting marketing strategy or business coaching.
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Apologies we couldn’t think of a sexier headline for this. Let’s talk about fundraising, shall we? How does it make you feel when you think about fundraising? Chances are you don’t relish the idea. It can be daunting particularly when your reason for creating your social enterprise or business is not motivated by making yourself or other people stinking rich.
Social Impact Funding is not well known yet and it’s hard to believe that there are others in the world wanting to see the same positive changes that we want to see, let alone fund it. We promise you these people exist though!
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Last week we took a wander to the Craft Coop to meet the wonderful manager, Heidi, and the lovely volunteer team.
Being both perpetually nosy and having spotted this little cave of wonders a few weeks previous, we were excited to learn more about the cute, community-run shop in Windsor Yards.
Heidi is a passionate resident of Windsor who was disappointed that most of the gifts on offer to tourists were made in China and not made locally. So she started her own giftware range and asked the founders of a community coop in neighbouring maidenhead if they would consider setting up in Windsor…
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