Practicing Mindful Marketing means that as marketeers and humans we take responsibility for the way in which we promote products and services. That we think about values and purpose, not just profit and growth and we pause and breathe before we react.

For decades, marketing has not had the best reputation and has (in many cases) become a murky cesspool of cheap incentives, urging customers to buy more of what they don’t need. Breakthroughs in understanding psychological behaviour have seen a rise in manipulative emotional tactics used by the old-school press and ‘new wave’ social media moguls alike; it is the playground of real-life Don Drapers and Mad Men the world over.

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