Here at Doppler, we’re very grateful to be surrounded by inspiring, wonderful women, and to celebrate International Women’s Day this year, we wanted to shout about those women. But there were so many that we felt that just one day wasn’t enough, so instead of just one post on 8th March, we dedicated all of March to celebrating inspirational women.
Read MorePracticing Mindful Marketing means that as marketeers and humans we take responsibility for the way in which we promote products and services. That we think about values and purpose, not just profit and growth and we pause and breathe before we react.
For decades, marketing has not had the best reputation and has (in many cases) become a murky cesspool of cheap incentives, urging customers to buy more of what they don’t need. Breakthroughs in understanding psychological behaviour have seen a rise in manipulative emotional tactics used by the old-school press and ‘new wave’ social media moguls alike; it is the playground of real-life Don Drapers and Mad Men the world over.
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