From all the British startups and corporates I've worked with over the past years, you will know of some of them very well and some you will not. However, the common link between all of them is that they were all started by someone who had the courage to try and make their ideas come to life. To that end, every single one was successful.
However, something I soon noticed in this start-up and corporate world is that most people were motivated by money. I'm not saying this is a crime but to me it's a little boring. Especially when what inspires me is definitely not that.
What inspires me is fantastic people with equally fantastic ideas. However, I also know that creativity can feel like a risk; it can feel like a long and isolating process. As a result, these fantastic people then feel demoralized and where once there was a shining light of sparkles and possibility, it's now replaced with a frightened person who does not know how to get out and do what they are good at - create stuff.
As I talked to more creative people I realized that it wasn't just a problem for people in commercial businesses, others groups felt the same, school leavers and students have told me that they feel they don't have the luxury to be creative and they feel under a lot of pressure to 'just get a job'. In fact, this was common with so many people I talked to - from school leavers to new-ish Mum's and Dad's who needed flexibility and money but also want to create wonderful things.
AND SO, THE DOPPLER EFFECT WAS BORN.
Founded in 2015, the Doppler Effect continues to inspire creativity. I'm just excited to see what more we can do.